Greenhouse equipment should be simple for the end-user. This was the topic of a blog post written earlier this year by Chris Higgins, General Manager and Co-owner of HortAmericas, a wholesale supply company. The main message offered by Higgins was that the most successful products should be easy to use, learn, operate, and maintain. Why does this matter? It affects how much money a grower can make, as smart purchases can lead to a better return on investment (ROI).