Born and raised in Albuquerque, New Mexico, A.J. Sullins was destined to become an entrepreneur. His mom Kim was a youth pastor who eventually became a court reporter, and his dad Walter owned several Baskin Robbins retail shops. With seven sisters who were also independent thinkers, A.J. started his first successful business at just 13. He successfully negotiated contracts to manufacture and supply cotton candy and kettle corn to the N.M. State Fair and International Balloon Fiesta vendors. He added the local collegiate and semi-pro sports stadiums to his client list and, at age 21, upgraded to supplying alcohol and concessions as well.